Drive innovation & boost ROI with human-centred design
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What I do
Design intuitive customer experiences
I design experiences that are engaging and meet user needs, resulting in happy customers, increased sales and retention.
Create better employee and workplace experiences
I help teams to create positive employee experiences that improve morale, productivity and reduce turnover.
Facilitate better team collaboration
I ensure that when your team gets together you have the ideal environment and structure for solving problems and making decision.
De-risk projects
Testing and validating ideas early on and aligning people on the direction significantly accelerates a project going into service that will land successfully.
Increase ROI
My human-centred approach ensures projects are focused on solving real user needs, minimising wasted resources.
How I do it
Workshop facilitation
I run collaborative workshops to help teams create strategies, define project scope, align stakeholders, generate ideas and most importantly... make decisions!
Research
Interviews, surveys, usability testing, listening workshops and field research are types of research I conduct that allow me to gain deep insights into user needs and behaviours.
Journey mapping
Visualising the customer journey and identifying pain points and opportunities for improvement is key to enabling stakeholders to make decisions on where to invest precious resources.
Service blueprinting
Businesses are complex. Mapping out the entire service ecosystem gives a holistic view of how different components interact and identify areas for optimisation.
Design sprints
Running focused, time-boxed sprints to rapidly prototype and test new ideas allows you to de-risk investment and make confident steps forward when solving big problems.
Client feedback
Tom quickly gained a deep understanding of the organisation, identifying opportunities for improvement and driving meaningful change conversations. His expertise in process and experience mapping, and service blueprinting ensures that every discussion was backed by a structured, user-centred approach. His research skills uncovered valuable insights that informed better decision-making. His ability to lead workshops, engage stakeholders, and create clarity in complex discussions is second to none.
Dan Wilson
Product Owner, Skipton Building Society
It was a pleasure working with Tom; he came on board under tight time pressure for a project to start, and came up to speed with both the client and a complex problem domain very quickly. His client management and facilitation skills coupled with his strength in design kept things running smoothly as the work progressed. The quality and completeness of his design outputs was extremely high, and helped immensely in communicating exactly what needed to be done to the client.
Shane Goodwin
Head of Experience Design, Jade Software Corporation
Tom ran key design workshops that helped align our vision and quickly grasped our needs. No task was too much for him - he tackled every challenge with enthusiasm and professionalism. Even when faced with tight deadlines, Tom delivered outstanding designs that were both creative and user-focused. His collaborative approach and dedication made a significant impact,
Tony Staneff
Founder, White Rose Education
I have learned so much from having worked with you – the thoughtful organisation, efficiencies, accuracy and the flow you’ve brought to our applications. I will miss your expertise and how well you work with us!
Vice President, Delivery, Entertainment
I had the pleasure of having Tom work for us on a couple of UX / CX projects over a period of about 4 months. Tom was instrumental to the success of both pieces of work. He had to quickly pick up complex industry specific concepts and terminology while engaging with customer stakeholders from the ground level right up to Board level. Tom is a consummate professional and both our staff and customers loved working with him. He is extremely reliable, brings a lot to the table and the quality of his work is to a very high standard with the extra attention to detail and creative flair that really makes all the difference.
Christopher Holmes
Country Manager UK, Jade Software Corporation
Tom was an absolute pleasure to work with and was instrumental in supporting the UX team design the digital assets for the Evri rebrand. His perfectionism and resilience with the wider teams helped us build a best-in-class design system that is used across the organisation. Tom worked relentlessly to hit non-negotiable deadlines and always went above and beyond – The team and I wouldn’t hesitate to hire Tom again. Everyone loved working with him.Thank you, and I hope to work with you again in the future!
Principal UX Designer, Evri
We contracted Tom in to help us redesign all of our digital assets as part of a rebrand with a non-negotiate deadline. Because we do like an over the top challenge, we decided to also build a brand new design system from scratch in Figma at the same time. Tom was incredible to work with on this project. He not only has killer design skills, but is obsessed with creating the best possible outputs and outcomes for clients, and will work relentlessly to achieve it. We definitely would not have been able to deliver such a huge and complex project without him.
Marius Cloete
Head of UX, Evri
Tom was fundamental to the relocation and development of our new Digital Design Team, now based in Leeds. Tom immediately understood what was required and was able to use his broad range of digital industry experience to enable us to complete a smooth transition within a very short timeframe. As well as being key to the implementation of the new team, his level of creativity and technical ability was essential, as this ensured major projects were successfully completed without disruption.
Design Studio Manager, William Hill
Tom came on board to help us on the Evri rebrand project which was an absolutely mammoth task with crazy deadlines. He was instrumental in helping us create the digital application of the brand and the new design system in Figma. Tom was an absolute pleasure to work with because of his positive attitude and motivated approach to getting things done. He’s knowledgeable, curious, helpful and does his utmost to create the best experience possible. Everyone on the team loved working with him.
Lead UX Designer, Evri
